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Updating Your Eyewear Style in Winter, According to Our Seasoned Opticians



Stylish Woman wearing glasses

Selecting the perfect pair of frames is not just about vision correction; it's a form of self-expression. It's similar to choosing a piece of jewelry or art. The right frames can accentuate your features, showcase your personal style, and bring out a unique part of your personality. Your glasses are an extension of who you are."
- Julie, Optician at Rivertown Eye Care

Winter is here, and it's time to update your eyewear style.

While staying warm and cozy is a top priority during the colder months, it doesn't mean you have to sacrifice style. In fact, winter is the perfect time to experiment with trendy eyeglasses that will not only keep you looking fashionable but also protect your eyes from the harsh winter elements. Having the right eyewear is essential for protecting your eyes during winter, from blocking strong UV rays to other seasonal hazards.


At Rivertown Eye Care, we make finding the perfect frames an enjoyable, highly personalized experience. Our team of certified opticians understands how to find the ideal match that suits your vision needs, expresses your personal style, and highlights your best features!


Portrait of four women in a vision clinic
The Rivertown Eye Care Opticians: Holly, Kim, Julie, Lili

"Frames are a great way to update your style, and add dynamic impact to your look," says Holly Forstad, Optical Manager at Rivertown Eye Care. “Our frames have so many colors, patterns, and materials- from bold color blocking to a classic tortoise to sleek titanium- switching your glasses can instantly change the vibe of your style. What goes better with a cozy sweater than a pair of great glasses?”

Here are some must-have eyeglasses fashion trends for this winter.


Bold Frames

One of the biggest eyeglasses fashion trends for this winter is bold frames. Thick, chunky frames in bold colors like red, blue, and tortoiseshell are all on-pointe this season’s best styles.


Red IS the color of 2024! Rivertown Eye Care offers several styles in this powerful hue to help you make your style statement through the lens of eyewear.



Red oversized eyeglass frames
Bold Frames by Etnia Barcelona

These frames make a statement and add a pop of color to any winter outfit. They also provide a bold contrast to the typically muted winter wardrobe. Don't be afraid to go big and bold with your frames this winter.


Round Frames

Round frames are another popular trend for this winter. These frames have a retro feel and add a touch of sophistication to any look. They are also versatile and can be dressed up or down depending on the occasion. Round frames come in a variety of colors and materials, making it easy to find the perfect pair to match your personal style.



Round white glasses frames
Round Frames by ProDesign Denmark

Clear Frames

Clear frames have been a popular trend for a few seasons now, and they are still going strong this winter. These frames add a modern and edgy touch to any outfit. They also have the added benefit of being neutral, making them easy to pair with any winter ensemble. Clear frames are a great option for those who want to make a statement without being too bold.



Clear eyeglass frames
Clear frames by SALT Optics

"Our frame selection process is centered around our deep appreciation for quality. We work exclusively with independent brands that focus on the excellence of materials, craftsmanship, and design. When our patients choose a frame from our collection, they're choosing a piece that's built to last and designed to stand out."
- Holly Forstad, Optical Manager, Rivertown Eye Care.

Oversized Frames

Oversized frames are not only trendy but also practical for the winter season. These frames provide extra coverage and protection from the cold winds and snow. They also add a touch of glamour to any look. Oversized frames come in a variety of shapes and styles, so you can find the perfect pair to suit your face shape and personal style.



Designer glasses
Oversized frames by Face à Face in premium acetate

Tortoiseshell Frames

Tortoiseshell frames are a classic and timeless choice for winter eyeglasses fashion. These frames add a touch of elegance and sophistication to any outfit. They also come in a variety of shades, from light to dark, making it easy to find the perfect pair to match your skin tone and hair color. Tortoiseshell frames are a great investment as they will never go out of style.



Tortoiseshell frames
Forever classic, forever cool. Tortoiseshell frames by Barton Perreira

Sleek Minimal Frames

Sleek, lightweight, and taking us back to the late 90s and early 2000s, these frames are perfect for those who appreciate understated elegance. The minimalistic design offers a timeless appeal that transcends fleeting fashion trends. These frames add a touch of sophistication without overpowering your look. Ideal for individuals who value both form and function, they provide comfort for all-day wear while ensuring you stay on the cutting edge of style. Embrace the less-is-more approach with these chic frames.



Woman wearing minimalist glasses
Uber-minimal glasses by Silhouette

With these trendy eyeglasses fashion options, you can stay stylish and protect your eyes during the winter season. Which trend are you most excited to try? Let us know in the comments.


Ready for your winter eyewear refresh? Call us today, and we will get you scheduled for your personal, one-on-one styling session with our talented opticians.




Interior of Rivertown Eye Care in Hastings, MN
Rivertown Eye Care offers a boutique-like setting with unique designer eye wear collection and the latest in eye-health technology. You'll love it here!

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